Digital Marketing Specialist (Edtech)

Job Description

Digital Marketing Specialist (Edtech) AyuScholar- E School of Ayurveda is an online institution dedicated to helping students prepare for the ayurveda entrance exam. The Ayuscholar YouTube channel provides essential guidance and study materials for AIAPGET aspirants. Top mentors from all over India deliver regular lectures to support students in their exam preparations. Role Description This is a part-time remote role for a Digital Marketing Specialist (Edtech) at Ayuscholar Education Pvt Ltd. The specialist will be responsible for social media marketing, digital marketing, web analytics, and online marketing to drive engagement and reach among the target audience. Ayuscholar is a dedicated edtech platform for BAMS Students Key Responsibilities Digital Strategy & Consultation Develop a comprehensive digital marketing roadmap tailored to Ayuscholar's mission and target audience. Recommend platform mix and budget allocation. Social Media Management Create, curate, and schedule content for Instagram, Facebook, LinkedIn, and YouTube. Run community engagement campaigns and live sessions. Monthly content calendar creation and execution. Performance Marketing Plan and manage paid advertising campaigns (Google Ads, Meta Ads, YouTube). Optimize ad spend for lead generation, website traffic, and brand awareness. Provide detailed reports on KPIs: CTR, CPC, conversion rates, ROAS. Search Engine Optimization (SEO) On-page and off-page SEO for ayuscholar.in. Keyword research and implementation. Content optimization and backlink strategy. Email & WhatsApp Marketing Design and execute nurturing campaigns. Setup automation workflows for lead follow-up and content updates. Content Marketing Develop blog strategy and manage educational/awareness-based content. Design infographics, reels, and video shorts. Analytics & Reporting Monthly performance reports with actionable insights. Google Analytics and Search Console integration. RequirementsProven experience with education, healthcare, or wellness brands. Creative team with graphic design, copywriting, and video capabilities. Ability to scale campaigns and handle seasonal spikes (exam times, scholarship launches). Show more Show less