Digital Marketing Specialist

India

• LOCATION
  Kochi, Kerala
• WORK LOCATION TYPE On-site
• DATE POSTED 2025-08-18
• CATEGORY Marketing

Job Description

We are seeking a creative & strategic digital marketing specialist to lead high impact initiatives that drive measurable business results, brand enhancement, and audience growth. You will be responsible for strategizing plans, programs, channels, content and executing digital marketing campaigns through a variety of channels.

Responsibilities:

• Planning, Developing and executing measurable and impactful digital marketing programs.

• Quality Lead generation for various products/services

• Drive innovation by testing and trying new digital channels and tools to better reach and engage target audiences.

• Content development, Content strategy content calendar that aligns with business objectives and audience needs

• Lead social media presence ensuring consistent engagement and brand alignment.

• Build digital elements for digital and social media campaigns including creatives, text, video & animation content with the help of agency

• Organising online programs, webinars, email & WhatsApp campaigns

• Monitor, analyse and optimize campaigns

• Manage digital / creative marketing agency

All about you:

• Degree/MBA/Diploma in Digital Marketing

• 4-6 Years of proven experience in Digital marketing strategies, omni-channel tactics including programmatic ads, paid social, SEO, SEM, e-mail Marketing, WhatsApp marketing and marketing automation (SFDC)

• Strong interpersonal and negotiation skills with the ability to communicate (written & verbal) at all levels of organization, both internally and externally.

• Proven track record of developing content and creative strategies that drive measurable results

• Good to have experience in graphic design using Adobe Creative Suite

• Good to have experience in healthcare industry

About CYRIX Healthcare Pvt Ltd.
We are a 1200 Strong Medical Technologies company with a Vision of Ensuring Healthy Healthcare Technologies for a Healthier World. We are headquartered in Kochi, Kerala with PAN-India operations and international presence in UAE, Saudi Arabia, Kuwait etc. We serve 25000+ Hospitals & maintain 550,000 medical devices across India ensuring 98% plus uptime.

At CYRIX, we go beyond maintenance—we ensure excellence. Our X-Factor is the perfect blend of expertise, innovation, and reliability, guaranteeing that every medical device operates at peak performance when it matters most. Through proactive service, cutting-edge diagnostics, and a commitment to patient safety, we empower healthcare providers with the confidence that their technology is in expert hands. Because in healthcare, precision isn’t optional—it’s essential."