Digital Marketing Specialist

Job Title: Digital Marketing Specialist (SEO, SMM, PPC)
Location:Mohali
Experience: 6 months to 2 years
Job Type: Full-Time

Job Description:

We are looking for a results-driven Digital Marketing Specialist with 6 months to 2 years of experience in SEO, Social Media Marketing (SMM), and Pay-Per-Click (PPC) advertising. The ideal candidate will be responsible for planning, implementing, and monitoring our digital marketing campaigns to drive traffic, engagement, and conversions.

Key Responsibilities:SEO:

• Conduct keyword research and implement on-page SEO best practices
• Optimize website content, meta tags, and URLs for search engines
• Perform technical SEO audits and recommend improvements
• Monitor search rankings and organic traffic performance
• Build backlinks through ethical and effective link-building strategies

SMM:

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.)
• Create and schedule engaging content (images, videos, reels, stories)
• Manage social media calendars and campaign performance
• Monitor and respond to user interactions and comments
• Track social media insights and adjust strategies accordingly

PPC:

• Plan, execute, and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.)
• Conduct keyword research and ad copywriting
• Monitor performance metrics like CTR, CPC, CPA, and ROAS
• Create landing pages in collaboration with the content/design team
• Analyze campaign performance and generate reports

Requirements:

• 6 months to 2 years of experience in digital marketing
• Strong understanding of SEO, Google Ads, Facebook/Instagram Ads
• Proficiency in tools like Google Analytics, Google Search Console, Meta Business Suite
• Basic design knowledge (Canva/Photoshop) is a plus
• Excellent written and verbal communication skills
• Ability to multitask and work in a fast-paced environment
• Google/Facebook certifications (preferred but not mandatory)

Benefits:

• Exposure to diverse projects and real-time campaigns
• Learning and development opportunities
• Certificate of Experience
• Flexible working hours
• Friendly and collaborative work environment

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person