Digital Marketing Specialist

Responsibilities · Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. · Design, build and maintain our social media presence. · Measure and report performance of all digital marketing campaigns, and assess against goals . · Identify trends and insights, and optimize spend and performance based on the insights · Brainstorm new and creative growth strategies · Plan, execute, and measure experiments and conversion tests. · Create landing pages and optimize user experience · Instrument conversion points and optimize user funnels · Monitor key online marketing metrics to track success · Collaborate with agencies and other vendor partners Requirements · Proven working experience in digital marketing · Highly creative with experience in identifying target audiences and devising digital campaigns . · Experience in optimizing landing pages and user funnels. · Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Web Trends) · Experience in setting up and optimizing Google Ad words campaigns · Working knowledge of HTML, CSS, and JavaScript development and constraints · Strong analytical skills and data-driven thinking · Up-to-date with the latest trends and best practices in online marketing and measurement Job Type: Full-time Pay: ₹40,000.00 - ₹80,000.00 per month Schedule: Morning shift Ability to commute/relocate: South Delhi, Delhi - 110024, Delhi: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Required) Experience: Digital marketing: 2 years (Required)