Digital Marketing & Social Media Marketing Executive

Company: Cottonking (Retail Franchise Stores)

(Work From Office Role)

Experience Required:

About Cottonking:

Cottonking is a leading men’s wear retail brand with 250+ stores across India, known for innovation in cotton fashion. We are expanding our digital presence and are looking for a Digital Marketing & Social Media Executive who can handle online campaigns, influencer collaborations, and social media engagement effectively.

Key Responsibilities:

Digital Marketing (Primary Role):

• Plan, execute, and monitor

  Google Ads campaigns

  — Search, Display, Shopping, and YouTube Ads.
• Manage Meta Ads (Facebook & Instagram) for brand awareness and performance campaigns.
• Conduct keyword research, ad copywriting, audience segmentation, and budget optimization.
• Track campaign performance, analyze data, and prepare reports (CTR, CPC, conversions, ROI).
• Suggest and implement improvements for better ad performance and ROI.

Social Media & Influencer Marketing (Secondary Role):

• Support content planning and posting across Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with the design team for ad creatives, reels, and promotional content.
• Coordinate with influencers and creators for product promotions and brand campaigns.
• Track social engagement, audience growth, and influencer campaign outcomes.

Nice to Have:

• Experience with retail, fashion, or e-commerce brands.

• Knowledge of basic SEO and content marketing.

• Interest in creative ad ideas and storytelling.