Digital Marketing Executive - Amazon Focus

Job Summary:

We are looking for a motivated Digital Marketing Executive to manage and execute our digital strategies with a strong focus on Amazon. The role involves optimizing product visibility, running campaigns, analyzing performance, and growing sales on Amazon and related platforms. The ideal candidate should be adaptable, data-savvy, and comfortable wearing multiple hats — from SEO and PPC to content optimization and promotions — to maximize our online growth.

Key Responsibilities:

Amazon-Specific (Primary responsibilities)

• Develop, implement, and manage Amazon PPC campaigns (Sponsored Brands, Sponsored Products, Display Ads) to drive visibility and sales.
• Perform keyword research and optimization to boost organic ranking and drive conversions.
• Handle inventory, pricing, promotions, and reviews to maximize profits and competitiveness on Amazon.
• Develop and execute strategies to grow Brand Stores, A+ Content, and Product Detail Pages.
• Monitor key metrics (ACoS, ROAS, Conversion Rate, CTR) and provide actionable reports.
• Generate weekly/ monthly performance report

General Digital Marketing (Secondary responsibilities)

• Plan and execute multi-channel campaigns across platforms (Amazon, Google Ads, Facebook, Instagram) to drive revenue growth.
• Develop and implement SEO strategies to increase organic search visibility.
• Support content team with keywords, trends, and consumer search behavior.
• Prepare and present performance reports and actionable insight to stakeholders.
• Stay up-to-date with digital marketing trends, algorithm changes, and industry best practices.

Requirements:

Educational Background:

• Bachelor's degree in Marketing, Business, Communication, or related field (preferred but not mandatory with relevant experience).

Experience:

• 1–3 years of experience in Digital Marketing with a strong focus on Amazon PPC and Vendor/Seller Central platforms.
• Experience in SEO, Google Ads, and Social Media Marketing is a plus.

Skills:

• Hands-on experience with Amazon Ads Manager, Seller/Vendor Central, and Brand Stores.
• Experience with Helium10, JungleScout, or similar Amazon research tools.
• Familiar with SEO techniques, keywords, and A+ content optimization.
• Proficiency in Microsoft Excel and Google Sheets for data analysis.
• Strong analytical and problem-solving skills.
• Excellent communication skills - both written and verbal.