Digital Marketing & Social Media Marketing Executive

Company: Cottonking (Retail Franchise Stores)

(Work From Office Role)

Experience Required:

About Cottonking:

Cottonking is a leading men’s wear retail brand with 250+ stores across India, known for innovation in cotton fashion. We are expanding our digital presence and are looking for a Digital Marketing & Social Media Executive who can handle online campaigns, influencer collaborations, and social media engagement effectively.

Key Responsibilities:

Digital Marketing:

• Assist in managing and optimizing Google Ads and Meta (Facebook/Instagram) Ads campaigns.

• Support in creating and monitoring social media posts, ads, and engagement activities.

• Coordinate with the creative team for ad visuals, videos, and copy.

• Track daily campaign performance, prepare reports, and suggest improvements.

• Help manage website and e-commerce listings (if required).

• Stay updated on the latest trends and tools in digital marketing.

Social Media Marketing:

• Manage brand presence across Instagram, Facebook, YouTube, and LinkedIn.

• Create and post engaging reels, stories, and creative content aligned with the brand’s tone and identity.

• Handle influencer communication, content planning, and performance tracking.

• Track engagement, reach, and follower growth to improve performance.

• Collaborate with fashion and lifestyle influencers for campaigns, product promotions, and brand awareness.

• Respond to audience interactions, manage community engagement, and ensure consistent brand voice.

• Work closely with the creative and product teams for campaign planning and photoshoots.

Nice to Have:

• Experience with retail, fashion, or e-commerce brands.

• Knowledge of basic SEO and content marketing.

• Interest in creative ad ideas and storytelling.