Digital Marketing & PR Coordinator

Location- Ahmedabad
Job Type- On Site
Job Timing- 6:30 PM to 2:30 AM (US Shift)

Role Overview

We’re looking for a hands-on Digital Marketing & PR Coordinator to manage HRA’s digital presence: from content planning and production to posting and performance tracking. You’ll work closely with our in-house graphic designer to turn data insights and member stories into engaging digital assets—without acting as the external “face” of HRA or pitching directly to media.

Key Responsibilities

· Content Collaboration & Production

o Partner daily with the graphic designer to develop social posts, infographics, email templates, blog visuals, and webinar assets.

o Translate inputs from data analysts and BDRs into clear, on-brand digital content.

· Digital Channel Management

o Schedule and publish content across LinkedIn, Facebook, Instagram, and our blog/CMS.

o Maintain and update the HRA website: news updates, resource downloads, event pages.

· Email & Automation

o Draft and deploy member newsletters, event invites, and partner announcements via our marketing automation platform (e.g., Mailchimp, HubSpot).

o Manage subscriber segments, A/B tests, and basic drip campaigns.

· PR Support

o Prepare draft press releases, media kits, and talking-point one-pagers for review.

o Coordinate with leadership on approvals and distribution lists—without conducting outreach directly.

· Analytics & Optimization

o Monitor engagement metrics (clicks, opens, impressions) and prepare concise weekly/monthly reports.

o Recommend adjustments to posting times, formats, or channels based on performance data.

· Workflow & Asset Management

o Keep an organized content calendar and asset library (copy decks, design files, brand guidelines).

o Ensure all digital assets adhere to HRA’s brand standards and compliance requirements.

· Stakeholder Collaboration

o Work closely with BDRs to gather field insights, success metrics, and local market stories for marketing assets.

Job Type: Full-time

Pay: ₹29,858.19 - ₹69,800.13 per month

Work Location: In person