Digital Marketing Manager(Females Preferred)

Hi,

Immediate joiners preferred

Role Summary

We are seeking an experienced Digital Marketing Manager with a strong agency background to lead and execute data-driven digital marketing strategies tailored for the luxury e-commerce space. This role requires a deep understanding of high-end consumer behavior, brand positioning, and full-funnel digital campaign execution across all channels.

KRA: Task / Activities

• Strategic Planning & Execution:
• Develop and implement comprehensive digital marketing strategies to drive traffic, customer acquisition, retention, and revenue growth.
• Translate brand goals into digital KPIs and ensure alignment with business objectives.
• Channel Management:
• Oversee performance across paid media (Google Ads, Meta, programmatic), SEO, email marketing, affiliate marketing, influencer campaigns, and organic social.
• Manage and optimize campaigns for ROI, ROAS, and customer LTV.
• Luxury Brand Positioning:
• Craft and maintain brand integrity across all digital touchpoints in line with luxury standards and customer expectations.
• Ensure all marketing reflects the tone, style, and aspirations of high-end clientele.
• Analytics & Reporting:
• Monitor campaign performance and report on KPIs with actionable insights.
• Use tools like Google Analytics, Meta Business Manager, and CRM platforms to derive strategic insights.
• Agency & Vendor Management:
• Lead collaboration with digital agencies, ensuring strategic alignment and performance delivery.
• Manage agency briefs, budgets, timelines, and quality control.
• Customer Insights & CRM:
• Leverage CRM tools and customer data to segment audiences and personalize campaigns.
• Drive retention and loyalty initiatives through targeted communication.
• Trendspotting & Innovation:
• Stay abreast of digital trends, luxury e-commerce best practices, and new technologies.
• Propose and test innovative digital solutions to keep the brand ahead of the curve.
• Required Skills
• 6–10 years of digital marketing experience, ideally in both agency and in-house luxury/e-commerce environments.
• Proven success in managing high-budget digital campaigns for premium/luxury brands.
• In-depth knowledge of performance marketing, SEO/SEM, CRM, social, email, and influencer ecosystems.
• Strong analytical skills; proficiency in Google Analytics, Meta Ads Manager, Klaviyo (or similar), and Shopify/BigCommerce platforms.
• Excellent understanding of luxury brand aesthetics, tone of voice, and customer behavior.
• Experience managing external agencies and cross-functional teams.
• Highly organized with strong project management and communication skills.
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).

Job Type: Full-time

Pay: ₹300,000.00 - ₹750,000.00 per year

Work Location: In person

Application Deadline: 01/06/2025