Digital Marketing Manager

About Zenith Holidays:

Social Media & Performance Marketing Manager

Role Overview:

As the Social Media & Performance Marketing Manager, you will be responsible for developing and executing paid campaigns across digital channels while building a strong, engaging brand presence on social media. Your role will be critical in driving traffic, generating leads, and improving ROI from digital spends.

Key Responsibilities:

Performance Marketing:

• Plan, execute, and optimize paid campaigns across

  Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms

• Manage ad budgets effectively to ensure ROI and lead generation targets are met
• Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate; use insights to improve performance
• Perform A/B testing on ad creatives, audience targeting, and landing pages
• Coordinate with the sales team to align leads with business outcomes

Social Media Management:

• Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc.)
• Create engaging, travel-focused content (posts, reels, stories) that aligns with the brand’s voice and values
• Monitor trends, engage with followers, and grow community organically
• Analyze engagement metrics and optimize for better reach and visibility

Analytics & Reporting:

• Use tools like Google Analytics, Meta Business Suite, and others to generate weekly/monthly reports
• Provide actionable insights and performance dashboards to leadership
• Suggest improvements based on campaign data and user behavior

Required Skills & Qualifications:

• 3–5 years of proven experience in digital marketing and social media management
• Hands-on experience with

  Google Ads

  ,

  Meta Ads Manager

  , and performance tracking tools
• Strong grasp of

  SEO/SEM

  ,

  email marketing

  ,

  retargeting

  , and

  funnel optimization

• Creativity in content strategy and storytelling
• Excellent communication and copywriting skills
• Familiarity with Canva, Adobe Suite, or video editing tools is a plus