1. Strategy Development Execution
- Develop and execute multi-channel digital marketing strategies for multiple clients.
- Optimize digital campaigns for SEO, PPC, email marketing, social media, and content marketing.
- Create detailed marketing roadmaps and content calendars for each client.
- Stay updated with industry trends and emerging digital marketing technologies.
2. Performance Marketing Paid Ads
- Plan and execute paid ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads.
- Manage budgets and optimize ad spend vs. ROI.
- Set up A/B testing for ad creatives and landing pages.
- Track CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and CTR (Click-Through Rate).
3. SEO Website Optimization
- Oversee technical SEO, on-page, and off-page SEO strategies to improve rankings.
- Conduct competitor analysis and market research.
- Implement conversion rate optimization (CRO) strategies for landing pages.
4. Social Media Content Marketing
- Manage organic and paid social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube).
- Oversee content creation for blogs, case studies, whitepapers, and social media.
- Work with influencers for brand collaborations.
5. CRM, Email Marketing Automation
- Implement email marketing automation strategies to nurture leads.
- Oversee CRM integrations (HubSpot, Zoho CRM, Mailchimp).
- Track email open rates, CTR, and lead conversion.
6. Client Communication Stakeholder Engagement
- Act as the primary point of contact for clients, providing strategy updates and campaign reports.
- Engage with senior stakeholders to align marketing strategies with business goals.
- Liaise with external agencies, vendors, and freelancers for campaign execution.
7. Team Leadership Training
- Lead a team of SEO specialists, PPC managers, content marketers, and social media strategists.
- Conduct regular team meetings, training sessions, and performance reviews.
- Mentor junior team members and ensure KPI-driven performance across all projects.
8. Key Performance Indicators (KPIs)
- Website Traffic Growth (Organic Paid)
- Lead Generation Conversion Rates
- ROI on Paid Campaigns
- SEO Performance (Keyword Rankings, Backlinks, DA Score)
- Engagement Metrics (Social Media Interactions, Shares, Comments)
- Email Open Rates Click-Through Rates
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
9. Industries Business Types This Role Will Focus On
- B2B B2C Marketing
- Healthcare, SaaS, E-commerce, and Real Estate
- Startup and Enterprise-level Marketing Strategies
10. Challenges This Role Should Be Prepared For
- Managing multiple client accounts and marketing campaigns simultaneously.
- Keeping up with Google s evolving SEO algorithms.
- Staying ahead of competitors in paid search and social media trends.
- Scaling paid ad campaigns while maintaining low CAC (Cost of Customer Acquisition).
- Managing a remote and in-office digital marketing team effectively.
Technical Skills Required
- SEO SEM: Google Search Console, SEMrush, Ahrefs, Moz, Google Ads.
- Paid Advertising: Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads.
- Social Media Management: Hootsuite, Buffer, Sprout Social.
- Email Marketing Automation: Mailchimp, HubSpot, GetResponse, ActiveCampaign.
- Analytics Reporting: Google Analytics, Google Data Studio, Clarity, Hotjar.
- Marketing Automation CRM: HubSpot, Zoho CRM, Salesforce.
- Content Management: WordPress, Shopify, Webflow, Wix, Elementor.
- AI Automation Tools: ChatGPT, inVideo, MidJourney, Jasper AI.
- A/B Testing CRO: Optimizely, Unbounce, VWO.
Non-Technical Skills Required
- Leadership Team Management: Ability to lead a team of 20+ digital marketing specialists.
- Client Management: Strong communication and presentation skills for handling clients.
- Project Management: Ability to manage multiple client projects simultaneously.
- Analytical Thinking: Strong data analysis skills to optimize marketing campaigns.
- Creativity Innovation: Ability to develop unique marketing strategies.
- Time Management: Efficient in handling multiple deadlines and prioritizing tasks.
