Digital Marketing Manager

: Digital Marketing Manager

• Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image, and conversion of the leads and cost of acquisition.
• Marketing of digital products such as websites and mobile applications in both ways Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns.
• Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos, or any online marketing campaign.
• Monitoring the performance of campaigns and other marketing efforts, evaluating them, and taking proper measures to improve the performance.
  

Responsibilities

Responsibilities

• Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms, and measuring its impact and effectiveness.
• Performing activities relating to Search Engine Marketing (paid) & Optimization (organic) on a continuous basis.
• Creating and executing SMS and E-mail based marketing campaigns.
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc.
• Reviewing and actively managing the website and other online assets and sources.
• Promoting employers products and/or services in the digital space.
• Using and researching the internet and new media to reach new customers, generate leads, and retain existing customers.
• Analyzing market research and planning promotions, competitions, and other various creative marketing techniques based on the research results.
  

Desired Candidate Profile

• Candidate must have minimum 4 years of relevant experience executing all the digital marketing channels.
• Leadership and team management experience.
• Direct Client handling experience.
• Ability to work independently on projects and also collaborate as a team member.
• Candidate must have good English communication skills, both oral and written.
• Should have worked on Google Analytics, Google Tag Manager and Google Webmaster. Facebook tools.
• Knowledge of WordPress or any other CMS.
• Google certification is a must (analytics & ads).
  

Job Location

• Viman Nagar, Pune, Maharashtra, India