Digital Marketing Manager

As the Marketing Manager, you will play a pivotal role in shaping and executing our marketing strategy. You will be responsible for building brand awareness, driving customer acquisition, and fostering customer loyalty. This role requires a strategic thinker with a hands-on approach, capable of leading marketing initiatives and collaborating with cross-functional teams to achieve business goals.

Key Responsibilities:

1. Develop and Implement Marketing Strategy:

• Create and execute comprehensive marketing plans to achieve business objectives.
• Identify target markets and customer segments to tailor marketing efforts.

2. Brand Management:

• Build and maintain a strong brand presence across all channels.
• Develop brand guidelines and ensure consistent messaging.

3. Digital Marketing:

• Oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze and optimize digital performance metrics to maximize ROI.

4. Content Creation:

• Develop engaging content for blogs, social media, newsletters, and other marketing materials.
• Collaborate with designers, writers, and other creatives to produce high-quality content.

5. Market Research and Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Use data-driven insights to inform marketing strategies and decisions.

6. Lead Generation and Conversion:

• Implement lead-generation strategies to attract and convert potential customers.
• Develop and optimize customer journey funnels to improve conversion rates.

7. Event and Campaign Management:

• Plan and execute marketing events, trade shows, and product launches.
• Coordinate marketing campaigns from concept to execution and measure their effectiveness.

8. Budget Management:

• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Track and report on marketing expenditures and campaign performance.

9. Team Leadership:

• Lead and mentor a team of marketing professionals.
• Foster a collaborative and innovative work environment.

Basic Requirements:

Experience: 5-7 years of experience in marketing, preferably in a B2B environment or Startup.

Skills:

• Strong understanding of digital marketing strategies and tools.
• Excellent communication, writing, and presentation skills.
• Proficiency in marketing analytics and data interpretation.
• Creative thinking and problem-solving abilities.
• Leadership and team management skills.