Digital Marketing Manager - Travel

Responsibilities

• Campaign Strategy and Execution: Plan, launch, and optimize paid search (Google Ads), social media ads (Meta, Instagram, LinkedIn), display and retargeting campaigns to maximize ROI.
• Organic Growth and SEO: Own on-page and off-page SEO for Tratoli destination pages, conduct keyword research, implement technical fixes, and track rankings to increase free visibility and qualified site visits.
• Content and Email Marketing: Coordinate with content writers to produce compelling blogs, newsletters, and social posts; build targeted email flows (welcome, cart-abandon, upsell) to nurture leads and drive repeat bookings.
• Analytics and Reporting: Monitor performance in Google Analytics/GA4 and your ad dashboards; run A/B tests on creatives, landing pages, and subject lines; surface insights and budget reallocation recommendations.
• Affiliate and Partner Channels: Develop and manage affiliate relationships, influencer collaborations, and OTA partnershipsnegotiating commissions and tracking performance to expand reach.
• Cross-Functional Collaboration: Work closely with Sales (to hand off qualified leads and relay campaign feedback), Operations (to align on promotional packages), and Product (to test new features or markets).
• You'll excel if you're data-driven, comfortable juggling multiple channels, and passionate about turning digital clicks into unforgettable travel experiences.