Digital Marketing Manager - SEO and YouTube

Digital Marketing Manager (SEO & YouTube)

About us

SEO and YouTube strategies

Responsibilities

SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies to drive organic traffic.
• Conduct keyword research, on-page optimization, link-building, and technical SEO audits.
• Collaborate with content teams to create SEO-friendly blog articles, landing pages, and app store listings.
• Track, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.

YouTube & Video Marketing

• Build and manage Kiddopia’s YouTube channel strategy to increase subscribers, views, and engagement.
• Optimize video titles, descriptions, tags, thumbnails, and playlists for maximum visibility.
• Work with creative teams to plan video content calendars (educational, promotional, community-driven).
• Run YouTube ads and analyze performance metrics to improve ROI.

Cross-functional Collaboration

• Partner with product, design, and content teams to align SEO and video strategy with brand goals.
• Collaborate with performance marketing to amplify video reach across platforms.
• Stay up-to-date with the latest trends in SEO, YouTube, and digital marketing.

Requirements

• 4–6 years of experience in SEO, YouTube, or digital marketing.
• Proven track record of driving organic growth through SEO and video marketing.
• Strong understanding of YouTube algorithm, SEO tools
• Creative mindset with ability to ideate engaging content.
• Excellent communication and analytical skills.

Nice-to-Have

• Familiarity with kids’ content, edtech, or gaming industry.
• Experience running YouTube paid campaigns.