Digital Marketing Manager (Performance Marketer/Paid Ads Specialist)

Job Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and X to drive traffic and engagement.

• Promote top articles,

  exclusives, and breaking news to increase sessions, clicks, and readership.
• Create ad sets for 

  specific verticals

    e.g. market analysis, Newsletter etc.
• Constantly A/B test ad creatives and headlines to see what drives clicks.
• Manage advertising budgets efficiently to maximize ROI.
• Grow our audience on Twitter and Instagram through both organic and paid strategies.
• Track, analyze, and report on campaign performance using analytics tools.
• Work closely with the content, SEO and social teams to align campaigns with editorial and brand goals.
• Stay updated on digital marketing trends and platform updates to keep campaigns effective and competitive.

Requirements:

• 2-5 years of experience in digital marketing, preferably in a media, fintech, or web3 related industry.
• Hands-on experience running ads on Google Ads, Meta, and X.
• Strong understanding of campaign tracking, reporting, and optimization.
• Have SEO knowledge in digital currency or financial news.
• Ability to work with multiple stakeholders and deliver results under tight deadlines.



Things to Note:

• This is a full-time remote role.
• Working days: Monday - Friday
• Timings: 10 AM - 7PM
• Pay range: 3LPA - 5LPA