Digital Marketing Manager

Location: Mohali
Job Type: Full-time, On-site

About Paudhaawala

Paudhaawala is a fast-growing brand in the green lifestyle and plant decor segment. We help transform villas, farmhouses, and apartments through curated plant setups and landscape solutions.

Role Overview

We are looking for a results-driven Digital Marketing Executive who is skilled in SEO and Performance Marketing to plan, execute, and optimize our online marketing campaigns across various digital channels. The ideal candidate should be analytical, creative, and focused on driving measurable ROI.

Key Responsibilities

• Develop and implement SEO strategies to improve website visibility and organic rankings.
• Conduct keyword research, on-page & off-page optimization, and technical SEO audits.
• Manage and optimize Google Ads, Meta Ads, and other paid campaigns to maximize ROI.
• Plan and execute performance marketing campaigns across search, display, and social platforms.
• Track and analyze campaign performance metrics using Google Analytics, Search Console, and ad dashboards.
• Collaborate with the content and design teams to create engaging landing pages and ad creatives.
• Monitor market trends and competitor activities to identify growth opportunities.
• Prepare regular reports on campaign performance and suggest improvements.

Requirements

• Proven experience in SEO and Performance Marketing (PPC, Meta, Google Ads, etc.)
• Strong understanding of Google Analytics, Google Ads, Meta Business Suite
• Good knowledge of conversion tracking, remarketing, and A/B testing
• Excellent analytical and reporting skills
• Ability to manage multiple campaigns and meet deadlines

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Work Location: In person