Digital Marketing Manager

3 years

0 Lacs

Posted:14 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Executive


Responsibilities

  • Plan, create, and manage

    Google Search/Display campaigns

    for lead generation.
  • Run and optimize

    Meta (Facebook/Instagram) ads

    for conversions and remarketing.
  • Handle

    YouTube SEO, thumbnails, uploads, and video promotions

    .
  • Track, analyze, and improve campaign performance using Google Analytics & Ad Manager.
  • Create landing pages, ad creatives, and marketing funnels with the content team.
  • Monitor daily lead flow, CPL, ROI, and adjust budgets accordingly.
  • Conduct keyword research, competitor analysis, and trend monitoring.
  • Coordinate with the sales team to ensure lead quality and conversion alignment.
  • Prepare weekly and monthly performance reports.


Qualifications

  • 1–3 years of experience in Digital Marketing (preferably in EdTech).
  • Strong hands-on experience in

    Google Ads

    &

    Meta Ads

    (mandatory).
  • Experience with YouTube marketing, basic SEO, and funnel optimization.
  • Good understanding of CPC, CPM, CTR, CPA, ROAS, remarketing, and audience targeting.
  • Ability to analyze data, make decisions, and improve campaign performance.
  • Basic design knowledge (Canva/creatives) is a plus.
  • Certification in Google Ads or Meta Blueprint is preferred but not mandatory.


Skills

  • Google Ads (Search, Display, Remarketing)
  • Meta Ads (Lead Gen, Retargeting)
  • YouTube SEO & Marketing
  • Keyword Research & Competitor Analysis
  • Analytics & Performance Reporting
  • Landing Page & Funnel Optimization
  • Budget Management
  • Creative Thinking & Problem-Solving


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