Digital Marketing Manager

0 years

0 Lacs

Posted:2 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Develop and implement digital marketing strategies to increase brand awareness, traffic, and conversions.
  • Plan, manage, and optimize SEO/SEM, PPC, social media, email, and display advertising campaigns.
  • Oversee the design and management of the company website and ensure content is optimized for search and user experience.
  • Create, manage, and evaluate content marketing strategies (blogs, videos, infographics, etc.).
  • Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and social media insights.
  • Manage the company’s presence across social media platforms and develop engaging campaigns.
  • Collaborate with sales, product, and design teams to ensure brand consistency across all digital channels.
  • Track competitors’ activities and identify market trends for new opportunities.
  • Manage and allocate the digital marketing budget effectively to maximize ROI.
  • Prepare and present regular reports on campaign performance and actionable insights.
  • Stay up to date with the latest digital marketing trends, tools, and best practices.

Job Type: Full-time

Work Location: In person

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