Digital Marketing Manager

Role Overview: You will be joining Career Craft Consultants India Pvt Ltd (CCC) as a Digital Marketing Manager in Vadodara, Gujarat. As a senior member of the team, you will be responsible for spearheading marketing initiatives to enhance the brand's digital presence and support students in pursuing international education. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies to effectively promote consultancy services. - Lead a team of marketing professionals to drive initiatives aligned with business goals. - Manage and optimize social media platforms to increase brand presence and engage with the audience. - Oversee SEO and SEM strategies to improve search engine rankings and boost web traffic. - Monitor digital marketing performance metrics, develop action plans, and track conversion rates. - Drive lead generation through targeted campaigns and closely monitor conversion rates. - Coordinate with internal departments to create and distribute meaningful content across various channels. - Ensure adherence to brand guidelines while innovating creative content and marketing practices. Qualification Required: - Proficiency in social media marketing for engaging and expanding the online community. - Experience in marketing automation to streamline and optimize marketing efforts. - Strong knowledge of SEO to enhance online visibility and improve search rankings. - Proven track record in lead generation to attract and convert potential clients effectively. - Expertise in content strategy to create compelling content aligning with brand values and objectives. - Proficiency in Google Ads for running successful ad campaigns and driving targeted traffic. - Skills in brand positioning to develop and maintain a strong, consistent brand voice and presence. - Capability in team leadership to inspire and guide the marketing team towards achieving business goals. Role Overview: You will be joining Career Craft Consultants India Pvt Ltd (CCC) as a Digital Marketing Manager in Vadodara, Gujarat. As a senior member of the team, you will be responsible for spearheading marketing initiatives to enhance the brand's digital presence and support students in pursuing international education. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies to effectively promote consultancy services. - Lead a team of marketing professionals to drive initiatives aligned with business goals. - Manage and optimize social media platforms to increase brand presence and engage with the audience. - Oversee SEO and SEM strategies to improve search engine rankings and boost web traffic. - Monitor digital marketing performance metrics, develop action plans, and track conversion rates. - Drive lead generation through targeted campaigns and closely monitor conversion rates. - Coordinate with internal departments to create and distribute meaningful content across various channels. - Ensure adherence to brand guidelines while innovating creative content and marketing practices. Qualification Required: - Proficiency in social media marketing for engaging and expanding the online community. - Experience in marketing automation to streamline and optimize marketing efforts. - Strong knowledge of SEO to enhance online visibility and improve search rankings. - Proven track record in lead generation to attract and convert potential clients effectively. - Expertise in content strategy to create compelling content aligning with brand values and objectives. - Proficiency in Google Ads for running successful ad campaigns and driving targeted traffic. - Skills in brand positioning to develop and maintain a strong, consistent brand voice and presence. - Capability in team leadership to inspire and guide the marketing team towards achieving business goals.