Digital Marketing Manager

LUMOSIQUE is looking for an experienced digital marketing manager to manage and grow our D2C brand website lumosique.com , You would also be required to oversee and manage marketing and operational aspects. This role is perfect for someone eager to work in a start-up environment. You will have the opportunity to experience rapid growth in a mission-driven company and to work with a dynamic, young team in a fast-moving environment.

• Take ownership of the D2C website growth and be accountable for developing sales and growth plan (along with agency ) and deliver on volume and market share across platforms.
• Should have good knowledge of Shopify and plug-ins.
• Responsible for managing digital ads across Brand Website, FB/Instagram, Google (Adwords ) etc.
• Identify opportunities on the platforms i.e. promotions, sales, events, changes in the listing, change in focus of the platform, etc
• Leading and planning product launches including listing, advertising and visibility..
• Responsible for brand visibility on the website through paid and non-paid initiatives. Coupons, Discounts, Display Advertising, Agency support will be provided for performance marketing.
• Closely monitor page views, conversions, RoAS, Repeat Purchases, CAC, CLV and other key website metrics.
• Managing inventory and co-ordinating with the logistics team to ensure 0 stock out.
• Define content and ad creative needs, work with the Design team to help develop best in class advertising creatives, landing pages and banners
• Manage CRM for the brand website including maintaining customer data and driving conversion/ repeat purchase through E-Mailers, Whatsapp etc.
• Good understanding of SEO and latest developments in search marketing.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Schedule:

• Day shift

Work Location: In person