Digital Marketing Manager

Job Summary

Manager

Key Responsibilities

• Research and analyse

  scientific, nutritional, and product-related data

  to create accurate, consumer-friendly content.
• Develop and manage

  social media content

  that aligns with scientific credibility and brand voice.
• Prepare

  educational posts, infographics, videos, and reels

  for platforms such as Instagram, LinkedIn, YouTube, and Facebook.
• Write and edit

  articles, captions, blogs, newsletters, and scripts

  based on product science.
• Collaborate with product, marketing, and design teams to ensure accurate representation of

  health and nutrition claims

  .
• Use tools such as

  Canva, CapCut, Adobe Photoshop, and Premiere Pro

  for creative content production.
• Monitor performance analytics and prepare monthly reports on

  engagement, reach, and conversions

  .
• Stay updated on

  nutrition science, digital media trends, and competitor communication

  .
• Assist in

  campaign planning

  and

  scientific storytelling

  for product launches or awareness drives.
  

Required Skills

• Strong background or understanding of

  nutrition, food science, or health communication

  .
• Excellent skills in

  content writing, editing, and visual storytelling

  .
• Proficiency in

  graphic and video editing tools

  (Canva, CapCut, Adobe Suite, etc.).
• Knowledge of

  social media management and analytics tools

  (Meta Business Suite, Hootsuite, etc.).
• Attention to detail, creativity, and ability to simplify complex information.
• Strong communication and collaboration skills.
  

Qualifications

• 2–4 years of experience in

  scientific writing, content creation, or social media management

  .
• Prior experience in

  FMCG, nutrition, or health-tech industry

  preferred.
  

Performance Indicators (KPIs)

• Accuracy and engagement of scientific content. You will be given training to proofread and create the credible scientific content.
• Growth in brand awareness and social media reach.
• Improvement in content quality and design consistency.
• Timely delivery of content calendars and reports.