Digital Marketing Manager - Insurance Broking

Digital Marketing Manager - Insurance Broking

Location: Noida

Department: Marketing

Experience Required: 8+ years in marketing, with 4+ years in the Insurance industry.

Bima World is a new-age insurance broking company on a mission to simplify insurance for every Indian. We offer transparent, tech-enabled insurance solutions across health, life, motor, and general insurance categories. With customer trust at the core of our business, we aim to build India's most reliable insurance advisory platform.

Key Responsibilities

Strategic Marketing

Define and execute B2C & B2B marketing strategy tailored for insurance products (Health, Life, Motor, etc.)

Conduct market research, competitor analysis, and consumer insights to inform brand positioning

Work closely with product and sales teams to align marketing efforts with business objectives

Insurance-Focused Campaigns

Plan and lead end-to-end insurance marketing campaigns (ATL/BTL/Digital) that drive policy sales and brand awareness

Build awareness campaigns to educate and build trust with customers around insurance use cases and benefits

Marketing Manager - Insurance

Brand & Communication Craft compelling narratives and visual content tailored for the insurance audience.

Develop creative concepts, scripts, and messaging for campaigns, brochures, landing pages, and videos.

Collaborate with agencies, designers, and content writers to execute high-quality brand assets

Digital Marketing & Lead Generation.

Run targeted campaigns across platforms (Google, Meta, YouTube) to acquire quality leads

Optimize funnel from awareness to conversion across paid channels

Own performance KPIs like CAC, CPL, and ROAS

Trade & Partner Marketing

Design marketing toolkits and collaterals for agents, brokers, and channel partners

Manage events, partner meets, training roadshows, and awareness drives in offline channels

Data-Driven Decision Making

Track campaign effectiveness and report on marketing KPIs

Use insights to optimize messaging, targeting, and channel mix

Leverage automation and AI tools to streamline execution and scale impact

Qualifications & Skills

Bachelor's or Masters in Marketing, Mass Communication, or a related field

8+ years of marketing experience with at least 4 years in the insurance/broking/financial services industry

Strong understanding of insurance products, customer journeys, and sales lifecycle

Expertise in ATL, BTL, and digital marketing, including media planning and campaign execution

Excellent storytelling, branding, and copywriting skills.

Hands-on with tools like Google Ads, Meta Ads Manager, CRM platforms, marketing automation tools

Strong vendor and stakeholder management

Preferred Candidate Profile

Has built or scaled marketing in an insurance startup or broking company

Proven ability to execute 360 campaigns with clear ROI

Has led partner marketing initiatives or built field-level marketing teams

Strong creative eye with a knack for simplifying complex financial products for consumers

Performance-focused with a bias for execution

What We Offer

Opportunity to build a high-impact insurance brand from the ground up High ownership role with decision-making autonomy Entrepreneurial, fast-paced work environment.