Digital Marketing Manager-IIM

Job Title: Assistant General Manager (AGM) – Digital Marketing

Location: Banjara Hills, Hyderabad (On-site)

Experience Required: 5+ Years

Employment Type: Full-time

About the Role:

We are looking for a highly driven and experienced AGM - Digital Marketing to lead and

execute 360-degree digital marketing strategies. This role demands a generalist mindset with

the ability to handle multi-channel campaigns, brand positioning, performance marketing,

SEO/SEM, content strategy, and digital analytics. The ideal candidate must be hands-on,

data-driven, and have a deep understanding of modern digital marketing tools, platforms, and

best practices.

Key Responsibilities:

• Lead the overall digital marketing strategy covering performance marketing, SEO,

content, branding, and automation.

• Plan, develop, and implement 360° marketing campaigns across Google, Meta

(Facebook, Instagram), YouTube, and other platforms.

• Manage and optimize paid ad campaigns (PPC, Display, Retargeting, etc.) to

maximize ROI.

• Oversee content strategy and ensure alignment across all digital touchpoints.

• Conduct data analysis and performance tracking using tools like Google Analytics,

Search Console, Meta Business Manager, etc.

• Collaborate with cross-functional teams including design, product, tech, and sales to

meet marketing objectives.

• Monitor market trends, competitor strategies, and customer insights to refine

marketing plans.

• Build and manage internal teams and agency/vendor relationships.

• Execute regular A/B testing and conversion optimization initiatives.

• Drive lead generation, engagement, and brand growth metrics.

If you are interested, Kindly share your resume on 8826660313 or nisha.mishra@prakharsoftwares.com