Digital Marketing Manager

Company Description

Glossia Fashion believes in providing high-quality, stylish clothing that caters to every woman's unique style and body type. At Glossia, fashion is fun, effortless, and affordable, with a focus on making every woman feel confident and beautiful. The company offers a diverse range of clothing that is both comfortable and flattering. Glossia Fashion prides itself on exceptional customer service, fast shipping, and easy returns, ensuring a positive shopping experience for all customers.

Role Description

This is a full-time on-site role for a Digital Marketing Manager, based in Delhi, India. The Digital Marketing Manager will be responsible for creating and implementing social media marketing strategies, generating leads, and analyzing web analytics. The role also includes planning and executing digital marketing campaigns and staying up-to-date with the latest marketing trends and technologies.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other digital channels.
• Strategize and manage full-funnel marketing campaigns — from awareness to remarketing — ensuring CAC, ROAS, and conversion goals are met.
• Analyze campaign performance, prepare detailed reports, and derive actionable insights to improve results.
• Coordinate with the creative team for ad copies, visuals, and video briefs that align with campaign objectives.
• Continuously test ad creatives, audience segments, placements, and bidding strategies.
• Manage budgets and pacing across multiple platforms to maximize performance efficiency.
• Stay up-to-date with industry trends, tools, and algorithm changes to keep campaigns optimized.
• Work closely with the brand and product team to plan seasonal and product-based campaigns.

Requirements:

• 2–3 years of hands-on experience in performance marketing, preferably for a D2C or e-commerce brand.
• Strong command over

  Meta Ads Manager

  and

  Google Ads

  (experience in Marketplace Ads like Flipkart/Amazon is a plus).
• Excellent analytical skills with experience using tools like Google Analytics, Meta Insights, and Excel/Sheets.
• Deep understanding of metrics like CTR, CPC, CPA, ROAS, LTV, etc.
• Creative mindset with an eye for performance-driven content and ad creatives.
• Self-starter attitude with the ability to manage campaigns end-to-end independently.

What We Offer:

• Fast-growing D2C brand environment with room to experiment and scale.
• Direct impact on marketing ROI and growth metrics.
• Collaborative and youthful work culture.
• Competitive salary + performance-based incentives.

If you live and breathe data, ads, and creativity — we’d love to meet you.

admin@glossiafashion.com