Digital Marketing Manager

Responsible for Hyatt Regency Kolkata. Role will be based out of Hyatt Regency Kolkata and will report into Area Director Digital Marketing.

• Own and manage hotels digital channel performance for Rooms, F&B, and all other business units mapped across customer journey.
• Lead digital activation of marketing campaigns for hyatt.com revenue opportunities - PPC, Display, SEO, Content, Email

• Ensure that all hotel digital marketing campaigns are properly tagged and tracked to allow for accurate analysis
• Quarterly presentation of recommendations and initiatives to each hotels.

• Regularly disseminate digital marketing best practices to Marketing Communications and Operations team, and conduct additional training if necessary
• Act as the Content Management System (CMS) expert and keep up to date with best practices
• Manage and own Paid Media investment with support from agency partners.

• Own the monthly agency meetings to challenge and drive forward production through Hyatt.com, and then report back to wider hotel team members on applicable discussions.
• Agenda's, reviews, discussions, proactive suggestions, follow ups

• Manage SEO performance of hotel sites through internal SEO workflow process utilizing CMS & SEO reporting tools like Conductor.
• Manage Social CRM strategy and how we can leverage our current customer data to acquire new guests.
• Forge & foster relationships with regional/local partners for additional online exposure and visibility
• Manage email, website strategy and other interactive channels including off-site platforms strategy like Tripadvisor & Google plus.
• Interface with regional & corporate office digital team along with other Cluster Digital managers to share best practices across all hotels. Also drive additional revenue through knowledge share.