Digital Marketing Manager (6 days a week working)

Digital Marketing Manager (6 days a week working)

Company:

Location:

Department:

Position Type:

About the Company

Digital Marketing Manager

Role Overview

Digital Marketing Manager

Key Responsibilities

• Performance Marketing & Growth

• Lead

  paid media campaigns

  (Google Ads, Meta, Programmatic, Display, YouTube, Affiliates) to deliver measurable ROI.
• Develop and execute strategies for

  lead generation, traffic acquisition, and e-commerce conversions

  .
• Optimize campaigns using

  A/B testing, bid management, and audience segmentation

  .
• Track and manage

  CAC, ROAS, CTR, and conversion rates

  across all digital campaigns.

• Digital Strategy & Brand Positioning

• Build digital marketing strategies that align with

  luxury positioning

  of the brand.
• Strengthen

  SEO, SEM, and content marketing

  to enhance brand discoverability.
• Collaborate with creative teams for impactful

  digital storytelling

  to engage premium audiences.

• E-commerce & Customer Engagement

• Drive traffic to online platforms and enhance

  digital sales funnel performance

  .
• Work with CRM & analytics teams to maximize

  customer retention, loyalty, and personalization

  .
• Implement

  retargeting and remarketing

  strategies to nurture high-value customers.

• Analytics & Reporting

• Use tools like

  Google Analytics, GA4, Data Studio, Meta Business Suite

  to monitor KPIs.
• Provide insights, dashboards, and recommendations to leadership on campaign performance.
• Stay updated with emerging

  adtech, martech, and luxury retail digital trends

  .

Key Skills & Competencies

• Strong expertise in

  performance marketing (Google Ads, Meta, programmatic, retargeting)

  .
• Proven track record in

  scaling digital campaigns with measurable ROI

  .
• Deep understanding of

  luxury consumer behavior

  and

  premium digital brand positioning

  .
• Hands-on experience in

  SEO, SEM, social media marketing, e-commerce optimization

  .
• Strong analytical and data-driven decision-making skills.
• Excellent communication, leadership, and cross-functional collaboration skills.

Qualifications & Experience

• Bachelors/Masters degree in Marketing, Digital Media, or related field.

• 7–12 years

  of experience in

  digital marketing

  , preferably in

  luxury retail / jewellery / lifestyle

  .
• Hands-on expertise in

  performance marketing campaigns

  with proven ROI results.
• Certifications in

  Google Ads, Meta Blueprint, Analytics, or similar

  will be an added advantage.