Digital Marketing Lead

Job Title:

Location:

About the Role

results-driven, self-accountable Digital Marketing Lead

think strategically, execute efficiently, and take full ownership

Key Responsibilities

Client Strategy & Satisfaction (Top Priority)

• Act as the primary point of contact for clients — ensure every project meets

  strategic goals, creative expectations, and timeline commitments

• Take full responsibility for

  client happiness, clarity, and communication

  — no blame-passing, only ownership
• Regularly gather feedback, resolve concerns, and adapt strategy based on client input and results

Branding & Campaign Execution

• Translate client objectives into compelling

  brand positioning, content strategy, and campaign messaging

• Plan and implement end-to-end marketing activities: social media, paid ads, organic reach, SEO, and funnel-based systems

Multi-Project Management

• Handle multiple clients or internal projects with

  priority-based planning, task tracking, and proactive updates

• Balance creativity with productivity using AI tools, templates, and systems for smoother execution

Content Calendar & Creative Direction

• Build platform-wise content calendars aligned with business goals
• Guide designers, video editors, and content creators — or handle independently using smart tools

Performance Marketing

• Launch, monitor, and optimize ad campaigns on

  Google, Meta, YouTube, and more

• Drive ROI, leads, and engagement with data-informed decisions

AI-Powered Execution & Automation

• Use AI tools (ChatGPT, Jasper, SurferSEO, Midjourney, Notion AI, etc.) to optimize copywriting, content creation, and workflows
• Automate repetitive tasks with email marketing, CRM integrations, and campaign sequencing

Must-Have Mindset & Skills

• Client-First Thinking:

  You genuinely care about the client’s success and satisfaction

• Accountability:

  You take full ownership of your work — from idea to execution to reporting

• Strategic + Creative:

  You blend data, storytelling, and design to achieve business goals

• Proactive Communication:

  You don't wait to be told — you take initiative, follow up, and keep all stakeholders informed

• Execution Agility:

  You can get things done alone or lead others when required

Technical Skills Required

• Platforms: Google Ads, Meta Ads, YouTube Ads, LinkedIn, SEO Tools (SEMRush, Ahrefs)
• Tools: Canva, Mailchimp, HubSpot, Zoho, Notion, Buffer, Figma
• AI Tools: ChatGPT, Jasper, Midjourney, SurferSEO, etc.
• Reporting: Google Analytics (GA4), platform insights, client-facing performance decks

Qualifications

• Any degree is welcome — we care more about

  your skills, proof of work, and mindset

• Minimum

  1 year of digital marketing experience

  with hands-on execution
• Experience handling clients directly or delivering campaign results will be a big plus

What You’ll Get

• Total ownership

  of marketing outcomes and client strategy
• Work with a growing media and branding agency that respects your ideas and execution
• Flexible work environment (remote/hybrid)
• Mentorship, upskilling, and promotion opportunities
• Use AI tools (ChatGPT, Jasper, SurferSEO, Midjourney, Notion AI, etc.) to optimise copywriting, content creation, and workflows