Digital Marketing Lead- Edtech

Company Description

Aimlay is a global educational and writing support service platform focused on empowering working professionals and experiential learners. Providing courses ranging from Matriculation to PhD, Aimlay partners with top universities globally to offer accessible and flexible education. Unique to Aimlay is its effort to recognize experiential learning and validate knowledge gained through real-world experiences, offering pathways like honorary doctorates and DBA programs. Located in Delhi and supported by a global presence, Aimlay has over a decade of expertise helping PhD aspirants from admission to completion. Committed to fostering a community of researchers and lifelong learners, Aimlay is a leader in enabling equitable, transformative education.

Role Description

This is a full-time, on-site role based in Delhi for a Digital Marketing Lead in the EdTech domain. The Digital Marketing Lead will be responsible for planning, implementing, and monitoring digital marketing campaigns across various platforms. They will oversee the development and execution of online marketing strategies, manage social media initiatives, analyze web analytics, and optimize digital outreach efforts. Collaboration with cross-functional teams to enhance brand presence and create impactful campaigns will be a key aspect of this role.

Qualifications

• Proficiency in Digital Marketing and Online Marketing strategies and tools.
• Strong expertise in Social Media Marketing and Web Analytics to analyze and optimize campaigns effectively.
• Excellent Communication skills for team collaboration and delivering marketing messages effectively.
• Experience in developing and managing creative and performance-driven online marketing campaigns.
• Demonstrated ability to work with cross-functional teams and deliver results in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience in the EdTech sector will be considered a strong advantage.

Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058

Regards

Surbhi Jain