Digital Marketing (Kolkata, 5+ yrs)

Exp 5+ yrs

Loc Kolkata, WFO job only

5 days Working

Job Title: Senior SEO and Organic Marketing Specialist

Senior SEO and Organic Marketing Specialist

Key Responsibilities

• SEO Strategy & Execution:

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• Develop and manage SEO strategies to improve search engine rankings and organic traffic.

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• Stay up to date with Google algorithm updates and industry best practices.

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• On-Page & Technical SEO:

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• Optimize site structure, metadata, and content for better visibility.

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• Conduct SEO audits and fix technical issues related to speed, mobile usability, and indexing.

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• Perform keyword research to guide content strategy.

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• Off-Page SEO & Link Building:

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• Execute link-building campaigns to grow domain authority.

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• Build partnerships with relevant websites, influencers, and content creators.

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• Analytics & Reporting:

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• Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

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• Provide insights and data-driven recommendations for continuous improvement.

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• Collaboration & Leadership:

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• Work closely with content, dev, and marketing teams to align SEO efforts.

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• Mentor junior/other team members and support a performance-focused culture.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field.

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• 4–6 years of hands-on experience in SEO and organic marketing, preferably in a fast-paced digital environment (agency or in-house).

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• Proven success in increasing organic visibility, traffic, and rankings for competitive keywords.

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• Expertise in using SEO and web analytics tools (GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog).

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• Strong command of technical SEO, including HTML, CSS, JavaScript basics, and website architecture.

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• Exceptional problem-solving, analytical, and project management skills.

Preferred Skills:

• Experience with local SEO, international SEO, and e-commerce SEO strategies.

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• Familiarity with other digital marketing channels (PPC, social media, email) and how they impact SEO.

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• Basic understanding of WordPress, Shopify, or CMS platforms.

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• Knowledge of content strategy and how to align SEO with editorial calendars.

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• Google Certifications (SEO, Analytics, Tag Manager) are a plus.