Digital Marketing Intern

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Video, Remarketing) to generate qualified leads.
• Manage social media marketing (Facebook, Instagram, LinkedIn, YouTube) including paid campaigns and organic growth strategies.
• Conduct keyword research, competitor analysis, and audience targeting for better campaign performance.
• Develop and implement conversion tracking, A/B testing, and performance analysis to maximize ROI.
• Create engaging content ideas for ads, posts, and reels in collaboration with the creative team.
• Monitor daily campaign performance, analyze data, and prepare weekly/monthly reports.
• Work closely with sales & academic teams to align marketing strategies with business objectives.
• Stay updated with the latest digital marketing trends, tools, and Google algorithm changes.

Requirements:

• Proven work experience (2–5 years) in Google Ads and Social Media Marketing.
• Strong understanding of PPC, SEO basics, remarketing, and funnel optimization.
• Hands-on experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, and LinkedIn Ads Manager.
• Ability to design campaign strategies to achieve lead generation targets.
• Excellent analytical skills, attention to detail, and creative thinking.
• Strong communication skills and ability to work in a fast-paced environment.
• Certification in Google Ads / Meta Ads will be an added advantage.

Job Types: Full-time, Permanent

Pay: ₹8,086.00 - ₹30,977.95 per month

Benefits:

• Cell phone reimbursement

Work Location: In person