Digital Marketing Intern

Contact Us

• betterteam@thebetterway.co
• Harshikha@thebetterway.co
• bhumika@thebetterway.co

About the role

The mandate is to strengthen and scale BetterWay’s digital discovery and patient acquisition

engine, enabling more users to find authentic Ayurved care at the right stage of their health journey.

In the current phase of Betterway’s growth, the focus anchors around a key challenge:

Ensuring that patients actively searching for chronic disease solutions discover and choose

Betterway as their trusted healthcare destination.

Driving this demand through digital channels will require mastering the intersection of Ayurved

credibility, patient intent, and healthcare advertising norms — a space that remains largely

unexplored and underrepresented in India’s wellness landscape.

Further, understanding patient search behaviour, refining performance metrics, and translating

visibility into qualified leads will be central to driving measurable impact, retention, and brand

growth.

Your role is to devise, and execute a complete go-to-market strategy involving scalable digital

marketing funnel, using insights from from different disease categories, making content with those

insights and ultimately running digital performance marketing campaigns and optimizing the

conversion funnel for new user trials.

Anyone, who has brings following set of competencies and skills are right fit for this role:

Consumer Connect & Insights

Carries a passion for Intermediate a deep understanding of real people across their whole lives and

the world they live in. Combine multiple sources of understanding to create powerful, actionable

insights that drive real growth

Problem Solving

Identifies problems and uses logic, judgment, and data to evaluate alternatives and recommend

solutions to achieve the desired organizational goal or outcome.

Data and Analytics

Use the power of individual personal consumer data to better understand the people we serve and

maximise the relevance (who, when, where, what) of our marketing

Core Digital marketing Skills (desired, not an absolute / full requirement)

(following are key skills but not limited to)

A/B Testing and Experimentation

Conversion Rate Optimization (CRO)

Budget Management and ROI Analysis

Customer Segmentation and Targeting

Bids & Budget Optimization on advertising suites like Meta, Google Ads

About Us

Betterway treats chronic lifestyle disorders using evidence-based Ayurved, enabled by technology. With a chain of multi-specialty Ayurved OPD care centers where a team of clinicians and paramedics, Betterway is dedicated to providing exceptional care, guidance, and support to its users.

Betterway treats chronic lifestyle disorders using evidence-based Ayurved, enabled by technology.

At the core, for patients, Betterway advocates, holistic, nature aligned lifestyle choices.

We believe, root to chronic is deviation from core fabric your natural body composition.

It operates multi-specialty Ayurved care centers led by expert doctors across Psychiatry,

Orthopedics, Dermatology, Gastroenterology, Pediatrics, and other specialties.