Digital Marketing & Graphic Performance Marketing Executive

Job descriptionJob Description:We are seeking a creative and result-driven Digital Marketing & Graphic Performance Marketing Executive to join our team in the irrigation industry. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across platforms to generate leads, drive brand awareness, and support sales. This role will also involve creating high-impact visual content and managing performance-based campaigns to boost ROI.Key Responsibilities:Develop and execute digital marketing strategies (SEO, SEM, social media, email, etc.) aligned with business goals.Plan and run paid advertising campaigns (Google Ads, Meta Ads, etc.) focused on lead generation and sales conversion.Design engaging graphics, creatives, and promotional materials for online and offline campaigns.Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc.Collaborate with the sales and product teams to align marketing efforts with sales goals.Manage website updates, landing pages, and product content with SEO optimization.Track KPIs such as CTR, CPL, CPC, ROI, and optimize campaigns accordingly.Research and analyze industry trends, competitors, and target audience behavior.Generate reports on digital performance and suggest improvements.Key Skills:Google Ads, Facebook/Meta Ads, Instagram AdsSEO & SEM, Performance MarketingCanva, Adobe Photoshop/Illustrator/CorelDRAWSocial Media Marketing (LinkedIn, YouTube, Facebook, Instagram)Email Marketing Tools (Mailchimp, Sendinblue, etc.)Google Analytics, Search ConsoleStrong creativity and communication skillsBasic video editing (preferred)Preferred Qualifications:Bachelor’s degree in Marketing, Mass Communication, IT, or related field1–3 years of experience in digital marketing and graphic designingExperience in the agriculture/irrigation sector is a plusStrong understanding of rural and semi-urban B2B/B2C audience behavior