Digital Marketing Expert

Ushyaku is the start of a new approach to working on challenging projects that you can take pride in delivering to our customers. As part of our team, you will be given the opportunity to explore new technology, engage with a forward-thinking and proactive team, and drive your career to greater heights. To apply, email: careers@ushyaku.com Digital Marketing Expert Responsibilities - Assist in the formulation of strategies to build a lasting digital connection with consumers. - Plan and monitor the ongoing company presence on social media platforms such as Twitter, Facebook, etc. - Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness. - Be actively involved in SEO efforts including keyword and image optimization. - Prepare online newsletters and promotional emails and organize their distribution through various channels. - Provide creative ideas for content marketing and update the website. - Collaborate with designers to improve user experience. - Measure the performance of digital marketing efforts using a variety of Web analytics tools such as Google Analytics, WebTrends, etc. - Acquire insight into online marketing trends and keep strategies up-to-date. - Maintain partnerships with media agencies and vendors. Requirements - Proven experience as a Digital Marketing Executive or in a similar role. - Experience with one or more other digital marketing and data management tools. - Work with customer profiling and data segmentation to generate targeted customer audiences from hybris to be used for campaigns. - Working experience on Data Management Platforms. - Excellent understanding of digital marketing concepts and best practices. - Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM. - Working knowledge of ad serving tools such as DART, Atlas. - Perfect knowledge of web analytics tools like Google Analytics, NetInsight, WebTrends, etc. - Skills and experience in creative content writing. - Analytical mindset and critical thinking. - Excellent communication and interpersonal skills. - BSc/BA in marketing or a relevant field.,