Digital Marketing Expert

Roles & Responsibilities Digital Marketing Executive (FMCG)

• Plan and execute

  digital marketing campaigns

  to promote FMCG products and brands
• Manage

  social media platforms

  (Instagram, Facebook, YouTube, LinkedIn)
• Create and schedule

  product, offer, and brand awareness content

• Coordinate with design and content teams for creatives and videos
  
• Run and monitor

  paid ads

  (Google Ads, Meta Ads) as per budget
• Optimize content and campaigns for

  lead generation and sales

• Track and analyze

  campaign performance

  using analytics tools
• Manage

  website updates

  , landing pages, and basic SEO activities
• Execute

  email marketing and WhatsApp campaigns

  (if applicable)
• Monitor

  online brand reputation

  and customer engagement
• Research

  market trends, competitors, and consumer behavior

• Prepare

  digital marketing reports and insights

  for management

Tools & Platforms:

• Google Analytics / Search Console
  
• Meta Ads Manager, Google Ads
  
• SEO tools (basic)
  
• Canva / Creative tools
  
• CRM / Marketing automation tools (if used)
• Content Marketing
  
• MS Excel / Reporting
  

Preferred Skills:

• Google Ads / Facebook Ads
  
• Canva or basic design skills
  
• Email Marketing

  Role & responsibilities