Digital Marketing Expert

Job Title: Digital Marketing Expert (Remote)

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About the Role

Digital Marketing Expert

Key Responsibilities

🔹 Paid Campaign Management

• Strategize and manage campaigns across

  Google Ads

  ,

  Meta (Facebook & Instagram)

  , and

  LinkedIn Ads

• Conduct A/B testing and optimize campaigns based on performance metrics

🔹 Social Media Marketing

• Plan and execute both organic and paid social media campaigns across LinkedIn, Facebook, Instagram, and X (Twitter)
• Promote legal content, case studies, and thought leadership

🔹 SEO & Content Marketing

• Collaborate with SEO specialists to boost visibility and rankings
• Support content strategy through keyword research and blog planning

🔹 Analytics & Reporting

• Track performance using

  Google Analytics

  ,

  Search Console

  , and

  Meta Business Suite

• Build detailed marketing reports and dashboards to measure ROI

🔹 Public Relations Support

• Work with PR partners to coordinate press coverage and announcements
• Integrate PR initiatives into digital campaigns

🔹 Lead Generation

• Create and optimize lead magnets, gated content, email workflows, and landing pages
• Drive quality leads using a mix of paid and organic strategies

Skills & Tools

• Google Ads (Search, Display, Remarketing)
• Facebook & Instagram Ads
• LinkedIn Campaign Manager
• SEO Tools (Ahrefs, SEMrush, Google Search Console)
• Google Analytics (GA4 preferred)
• Email Marketing Platforms (e.g., Mailchimp, HubSpot)
• LinkedIn Sales Navigator (Bonus)

What We’re Looking For

• 5–10 years of experience in digital marketing roles
• Hands-on experience with performance marketing and ROI-driven campaigns
• Strong understanding of SEO, analytics, and content-led growth
• Experience working with or for clients in the

  legal

  ,

  professional services

  , or B2B sectors is a plus
• Excellent communication and reporting skills
• Immediate joiners preferred