Digital Marketing Executive - WFO

Digital Marketing Executive

Company Overview

Position Overview

Responsibilities

• Develop and manage digital marketing campaigns for clients across various channels such as SEO, SEM, email, social media, and display advertising.
• Conduct keyword research and optimize content for SEO purposes.
• Manage and optimize PPC campaigns, including Google AdWords, Facebook Ads, and other platforms.
• Utilize analytics tools to monitor and improve the performance of campaigns, websites, and social media strategies.
• Create and manage engaging content for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Monitor and respond to customer inquiries and comments on social media channels.
• Collaborate with the creative team to develop compelling and effective marketing collateral.
• Stay updated with the latest trends and best practices in digital marketing and share insights with the team.
• Prepare regular performance reports and presentations for clients, showcasing campaign results and recommendations for improvement.
  

Requirements

• Proven work experience as a Digital Marketing Executive or similar role.
• Solid understanding of digital marketing concepts and best practices.
• Experience with SEO, SEM, PPC campaigns, and social media marketing.
• Proficiency in Google Analytics, Google AdWords, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and as part of a team.
• Creative mindset with the ability to generate innovative ideas.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
  

Benefits

• Competitive salary based on experience and skills.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.