Digital Marketing Executive

About Us

UC Global Study is a leading study-abroad consultancy helping students pursue higher education across the UK, Europe, Canada, and other top destinations. We are expanding our marketing team and looking for a creative, driven, and growth-oriented Digital Marketing Executive to join us.

Location:

New Friends Colony, New Delhi

Key Responsibilities

1. Social Media Management

• Plan, create, and schedule content across Instagram, Facebook, LinkedIn, YouTube, and other platforms
• Manage daily posting, engagement, and growth strategies
• Coordinate with the design team to produce high-quality creatives & reels

2. Performance Marketing

• Run and optimize Facebook & Google Ads
• Track campaign performance and improve ROI
• Conduct keyword research and competitor analysis

3. Content & Branding

• Write compelling captions, ad copies, and email content
• Assist in developing brand campaigns, influencer collaborations, and student success stories
• Maintain consistent brand identity across platforms

4. Website & SEO

• Improve website SEO and landing page performance
• Update blogs, content pages, and track website analytics

5. Events & Campaign Management

• Plan, manage, and execute student events, webinars, and offline activities
• Design and develop creative marketing campaigns for student engagement and brand visibility

6. Analytics & Reporting

• Monitor performance on Meta Business Suite, Google Analytics, and other tools
• Prepare weekly and monthly performance reports

7. Coordination & Campaign Activation

• Collaborate with counseling, operations, and university teams
• Support end-to-end execution of marketing campaigns and partnerships

Requirements

• 1–3 years of experience in Digital Marketing (education industry preferred but not mandatory)
• Strong understanding of social media trends, performance ads & analytics
• Proficiency in Meta Business Manager, Google Ads, Canva, and basic editing tools
• Creative mindset with strong campaign designing skills
• Excellent communication skills
• Ability to manage events and execute campaigns end-to-end
• Ability to work in a fast-paced environment and meet deadlines

Why Join UC Global Study?

• Fast-growing study-abroad brand
• Creative freedom to execute ideas
• Opportunity to lead campaigns independently
• Supportive and ambitious team
• Work closely with leadership on high-impact projects