Digital Marketing Executive

Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, etc. Manage and grow company presence on social media channels with consistent content planning and posting. Perform SEO (on-page, off-page, technical) to improve rankings and organic reach. Handle website management including content updates, tracking, and performance monitoring. Create engaging content for social media, blogs, email campaigns, and landing pages. Monitor campaign performance using Google Analytics, Search Console, and other digital tools. Conduct competitor analysis, keyword research, and audience insights for better targeting. Coordinate with designers and internal teams for creative execution. Generate weekly and monthly performance reports to showcase improvements and results. Stay updated with the latest digital marketing trends and technologies. equired Skills & QualificationsMinimum 1 year of experience in digital marketing. Strong understanding of SEO, SEM, SMM, Google Ads, Meta Ads, Email Marketing, and Analytics tools. Hands-on experience with platforms such as: Google Analytics Google Ads Manager Meta Business Suite Canva / Photoshop (basic design skills preferred) WordPress or other CMS (added advantage) Excellent communication, creativity, and analytical skills. Ability to manage multiple projects and meet deadlines.