Digital Marketing Executive /Sr. Executive

Job Title: Digital Marketing Executive /Sr. Executive Electric Vehicle (EV) Segment

• Develop and implement

  comprehensive digital marketing strategies tailored for the EV segment to increase brand visibility, customer engagement, and sales conversion.

• Manage digital campaigns

  across multiple channels such as SEO, SEM (Google Ads), social media (Facebook, Instagram, LinkedIn, Twitter), email marketing, and content marketing.

• Optimize website and landing pages

  to improve user experience, engagement, and lead capture using analytics tools like Google Analytics, Hot jar, etc.

• Conduct market research

  to understand EV customer personas, preferences, and competitive landscape.

• Collaborate with product, sales, and creative teams

  to align digital marketing efforts with product launches, promotions, and campaigns.

• Create engaging and relevant content

  (blogs, videos, infographics, social posts) that educates customers about EV benefits, technology, and sustainability.

• Manage and grow social media communities

  by responding to comments, moderating discussions, and running social contests.

• Analyze campaign performance

  and prepare detailed reports with actionable insights to improve ROI.

• Stay updated on the latest digital marketing trends and EV industry developments

  to maintain competitive advantage.

• Coordinate with external agencies and vendors

  for specialized services such as paid media, influencer marketing, and PR.

Qualifications:

• Bachelor degree in Marketing, Business, Communications, or related field.
• 3-6 years of proven experience in digital marketing, preferably in automotive, technology, or EV sector.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
• Excellent copywriting and content creation skills.
• Data-driven mindset with ability to analyze metrics and derive insights.
• Knowledge of EV technology, trends, and customer behavior is highly desirable.
• Strong project management and multitasking skills.
• Creative thinker with strong problem-solving skills.
• Ability to work independently and as part of a team.

Preferred Skills:

• Experience in managing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Familiarity with video marketing and influencer outreach.
• Passion for sustainability and clean energy.