Digital Marketing Executive

Job Title: Digital Marketing Executive – Social Media, Google Ads & SEO Location: Sanskara School, Infopark Phase II, Kochi Employment Type: Full-time Experience: 1–3 years preferred About Us: Sanskara School is a reputed CBSE institution located in the heart of Kochi’s technology hub – Infopark Phase II. We are committed to delivering excellence in education and nurturing holistic growth in students. We are looking for a dynamic and creative Digital Marketing Executive to enhance our school’s online presence and branding. ⸻ Key Responsibilities: 📱 Social Media Marketing: • Manage daily posting on platforms like Facebook, Instagram, and YouTube. • Develop engaging and creative content aligned with the school brand and academic calendar. • Plan and run paid social media campaigns for admissions, events, and branding. • Monitor and respond to messages/comments to build community engagement. 📈 Google Ads (Search & Display): • Plan and execute Google Ads campaigns focused on lead generation and brand awareness. • Keyword research, ad copy creation, and campaign optimization for better ROI. • Monitor budget and performance metrics regularly. • Generate periodic reports and insights to improve future campaigns. 🔍 Search Engine Optimization (SEO): • Conduct on-page and off-page SEO for the school website. • Optimize website content, meta tags, images, and URLs to improve rankings. • Manage local SEO including Google Business Profile optimization and reviews. • Collaborate with the web team to implement SEO changes and improvements. ⸻ Preferred Skills: • Proficiency in Meta Ads Manager and Google Ads dashboard. • Working knowledge of SEO tools like Google Search Console, SEMrush, or Ubersuggest. • Ability to write short, compelling content for campaigns. • Basic knowledge of Canva, Photoshop, or similar tools. • Videography, Reels creation, and motion graphics editing skills will be a huge plus. • Experience working with educational institutions or similar domains is an advantage. ⸻ Qualifications: • Bachelor’s degree / Masters , Communications, Multimedia, or a related field. • 1+ years of hands-on experience in digital marketing. • Strong communication skills and ability to work independently. Show more Show less