Digital Marketing Executive

• Run end-to-end email marketing campaigns with a focus on engagement and lead nurturing.
• Take full ownership of the company s social media presence, posting content, engaging with followers, and using best practices to grow reach and lead generation.
• Write and proofread website copy and blog posts, ensuring everything is SEO-optimised and aligned with inbound marketing principles.
• Create landing pages with a focus on conversion rate optimisation (CRO).
• Utilise marketing automation tools and analytics platforms (HubSpot) to monitor performance and enhance campaigns.

• Use CMS platforms to update and manage website content.
• Lead website redesigns or development projects, working with third-party developers or off-the-shelf platforms.

• Coordinate the design and production of marketing collateral brochures, handouts, trade show materials, and pop-up banners.
• Maintain brand consistency across all marketing channels, both online and offline.

• Plan and execute both online and offline marketing campaigns in alignment with the annual marketing strategy.
• Take ownership of annual conference planning, including strategy development to drive booth traffic. Attend industry events when possible.
• Bring creative ideas and innovation to all campaigns.

• Deliver monthly web analytics reports for senior leadership.
• Track and improve the quality of lead data within the CRM.
• Monitor campaign performance to ensure alignment with goals, timelines, and budgets.

• Explore new marketing ideas from within and outside the industry.
• Track competitor activity to inform strategy and stay ahead of trends.

What You ll Gain

• Hands-on experience across the full digital marketing mix.
• Opportunities to lead projects and shape campaigns from concept to execution.
• Experience with industry-standard tools like HubSpot and CMS platforms.
• Professional development in a collaborative and forward-thinking environment.
• Involvement in high-impact industry events and conferences.