Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive Company: Powermax Fitness Job Type: Full-time Job Description: We are seeking a skilled and results-driven Digital Marketing Executive to lead and execute online marketing strategies to help promote Powermax Fitness. You will play a pivotal role in managing digital marketing campaigns, optimizing our online presence, and driving traffic to our website. Key Responsibilities: Develop and execute digital marketing strategies to enhance brand awareness and drive traffic to the website. Optimize website content using SEO best practices to improve search engine rankings and organic traffic. Conduct keyword research and implement on-page and off-page SEO strategies. Plan and manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Facebook, Instagram, and others. Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and other analytics tools. Work closely with the content team to create engaging and SEO-optimized content for blogs, social media, and website pages. Manage social media accounts and execute strategies for engagement, followers growth, and brand presence. Track trends in digital marketing, analyze competitors, and suggest new opportunities. Collaborate with the design and product teams to create compelling ad creatives, email campaigns, and promotional content. Stay updated with the latest trends and changes in digital marketing and SEO techniques. Requirements: Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience). Proven experience (1 years) in digital marketing, with a focus on SEO, SEM, and content marketing. Strong knowledge of SEO techniques and tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.). Experience managing paid digital advertising campaigns (PPC, display, social ads). Proficiency in social media marketing platforms (Facebook, Instagram, LinkedIn, etc.). Strong analytical skills with the ability to measure, analyze, and improve campaign performance. Experience in the fitness or e-commerce industry is a plus. Knowledge of email marketing platforms like Mailchimp or HubSpot. Understanding of web design, user experience (UX), and conversion optimization. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person