Digital Marketing Executive

Key Responsibilities

Website Marketing & Management

• Oversee website content strategy, updates, and optimization along with agency partners.
• Ensure the website reflects brand messaging, latest news, projects, and investor-relevant information.
• Monitor and report on website analytics, SEO performance.
• Collaborate with design and development teams to enhance UX/UI.

Email Marketing

• Build and execute email marketing campaigns for stakeholders, partners, potential and existing investors.
• Segment audiences and tailor communication to drive engagement.
• Monitor performance metrics (open rates, CTR, conversions) and optimize for continuous improvement.
• Manage newsletters and digital investor updates.

Social Media Marketing

• Manage day-to-day content calendar across LinkedIn, Twitter, YouTube, and other relevant platforms.
• Drive community growth and engagement with stakeholders.
• Track performance, analyze data, and recommend improvements.

General Digital Strategy

• Ensure consistency of brand voice, visual identity, and storytelling across digital platforms.
• Stay updated on digital trends and recommend new tools/approaches.
• Manage external vendors.

Qualifications & Skills

• Bachelors degree in marketing, Communications, or related field; master’s preferred.
• 7-8 years of experience in digital marketing, preferably in B2B, infrastructure, investment, or industrial sectors.
• Proven experience managing websites (Sitecore/WordPress/Drupal), SEO/SEM, and web analytics tools (Google Analytics, Search Console).
• Strong expertise in email marketing platforms (e.g., Mailchimp, HubSpot).
• Hands-on experience with social media platforms (LinkedIn, Twitter/X, YouTube).
• Excellent written and verbal communication skills.

• Analytical mindset with ability to interpret metrics and create actionable insights.

• Strong project management and stakeholder management skills.