Digital Marketing Executive [Paid Ads]

Company Name - Anderson Technology Pvt Ltd

Website - Andreal.in

Criteria - Minimum 1-2 years Experience Google & Meta Ads

Location - Near Ecospace, Kolkata

WhatsApp - 9831778972

Mail - hr@andreal.in

Company Description

At Andreal, we visualize, conceptualize, and transform your brand communication into captivating and unique collateral. We create your brand identity with expertise in both print and digital media, ensuring your marketing communication stands out. Offering a full range of 2D & 3D designs and content solutions under one roof, we help your brand stay ahead in a competitive market.

Responsibilities

• Responsibilities Plan, execute, and manage PPC campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels.
• Conduct in-depth keyword research and implement effective campaign strategies aligned with business goals.
• Manage and schedule client Meta (Facebook/Instagram) postings, ensuring alignment with campaign strategies and brand voice.
• Set up and manage Search, Display, Shopping, Video, and Remarketing campaigns.
• Monitor campaign performance daily and proactively adjust bids, budgets, and targeting strategies.
• Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS
• Set up, test, and troubleshoot conversion tracking using tools like Google Tag Manager, Google Analytics (GA4), and third-party platforms.
• Analyze performance data to generate actionable insights and create detailed performance reports for stakeholders.
• Collaborate with design, content, and web teams to ensure messaging alignment between ads and landing pages.
• Develop and present campaign strategies, results, and recommendations directly to clients, ensuring clear communication and transparency.
• Act as the main point of contact for clients regarding PPC-related queries, performance updates, and campaign roadmaps.
• Stay updated with industry trends, platform updates, and competitor activities to identify growth opportunities.
• Manage and mentor junior PPC specialists, providing training, feedback, and best practices.
• Lead client performance review meetings, providing clear insights, future plans, and demonstrating ROI.

Share resume at - 9831778972