Digital Marketing Executive

Company Description

Nexus Technoware Solution Pvt. Ltd. (NTSPL), founded in December 2007, is a leading technology services provider in Eastern India, recognized for its quality and timely delivery. As a CMMI Level 3-assessed and ISO-certified company, NTSPL offers IT consulting and enterprise solutions globally across diverse industries, including manufacturing, government, education, healthcare, and more. With expertise in modern technologies like Cloud Computing, Big Data Analytics, IoT, and AI, the company focuses on driving digital innovation and delivering high ROI on technology investments. Headquartered in Bhubaneswar, NTSPL is committed to best practices and industry standards to meet client needs effectively.

Role Description

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Maintaining our social media presence across all digital channels and optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimize user experience.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Promote company’s product and services in the digital space.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

Qualifications

• Proficiency in Keyword Research and On-Page SEO techniques
• Experience with Link Building and SEO Audits
• Knowledge of Social Media Marketing strategies and tools
• Strong analytical and problem-solving skills
• Ability to stay updated with the latest SEO practices and algorithm changes
• Familiarity with tools like Google Analytics, Google Search Console, and SEO software is preferred
• Relevant certifications in SEO or Digital Marketing are an advantage
• Bachelor’s degree in Marketing, IT, or a related field

Experience:

Place of Posting: