Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities:

• Develop and execute lead generation campaigns across digital channels (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.).
• Identify target audiences and create tailored campaigns for the education sector, focusing on content creation services.
• Manage SEO & SEM activities to improve website traffic and conversion rates.
• Create and optimize landing pages, ad creatives, and marketing copy to maximize lead quality.
• Track, analyze, and report on campaign performance, ROI, and lead quality.
• Implement marketing automation and email campaigns to nurture leads.
• Collaborate with the sales team to ensure smooth lead handover and conversion.
• Stay updated on digital marketing trends, competitor strategies, and industry best practices.

Requirements:

• 2–3 years of experience in digital marketing with a focus on

  lead generation

  .
• Proven track record of running paid campaigns and delivering high-quality leads.
• Strong understanding of SEO, SEM, Google Analytics, and social media advertising.
• Experience in the education or content creation industry will be an added advantage.
• Excellent communication skills and analytical mindset.
• Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.) is a plus.