Digital Marketing Executive

Job Summary:

Digital Marketing Executive

Roles and Responsibilities:

Campaign Execution & Management:

• Plan, implement, and manage paid ad campaigns across platforms like

  Meta (Facebook/Instagram), Google Ads, and YouTube

  .
• Optimise campaigns to meet performance goals (CPA, ROAS, CTR, CPL, etc.).
• Analyse key metrics and adjust strategies to improve ROI.

Social Media Management:

• Assist in content planning, scheduling, and managing organic posts across social media platforms.
• Engage with followers and help build a consistent brand presence.

SEO & Content Coordination:

• Coordinate with content writers/designers to ensure SEO-friendly content is delivered.
• Track keyword rankings, run basic on-page and off-page SEO activities.

Analytics and Reporting:

• Generate campaign performance reports and analyse trends using tools like

  Google Analytics, Meta Ads Manager

  , etc.
• Provide insights and suggestions for improving campaign effectiveness.

Coordination & Team Collaboration:

• Work closely with graphic designers, content writers, and performance marketers to align campaign goals.
• Maintain timelines and ensure smooth project execution.

Experience:

• Minimum 2

  year of experience

  in a digital marketing role (agency experience preferred).
• Familiarity with running and managing paid campaigns on

  Meta and Google platforms

  .
• Understanding of SEO, social media engagement, and performance marketing basics.

Skills:

• Hands-on experience with

  Meta Ads Manager and Google Ads

  .
• Basic knowledge of Google Analytics, Tag Manager, and Search Console.
• Strong understanding of digital KPIs like CTR, CPC, CPA, ROAS, etc.
• Good communication skills and team coordination ability.
• Creative thinking with a data-driven mindset.

Educational Qualifications:

• Bachelor’s degree in

  Marketing, Communications, or a related field

  .

Location:

• Mani Casa Dona, Kolkata

Compensation:

• Base Salary: ₹25,000 – ₹30,000/month