Digital Marketing Executive

Job description

· As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to promote our software products

· We are looking for an individual with a deep understanding of digital marketing techniques, campaign design, and a passion for software products

· This role requires a pleasant personality, excellent communication skills, and a strong desire to excel in the digital marketing landscape

Responsibilities

· Develop and implement comprehensive digital marketing strategies to promote our software products.

· Design, execute, and optimize online marketing campaigns across various channels, including social media, email, SEO, SEM, and content marketing.

· Collaborate with cross-functional teams to create compelling content, visuals, and promotional materials that resonate with our target audience.

· Analyze marketing data and performance metrics to make data-driven decisions and refine campaign strategies.

· Stay up-to-date with industry trends, emerging technologies, and competitor activities to identify opportunities for growth.

· Build and nurture relationships with industry influencers and partners to expand our reach and visibility.

· Monitor and manage online reputation and customer feedback to enhance brand image.

· Drive customer engagement and retention through effective email marketing and customer communication strategies.

Must-have Skills

· Bachelors degree in Marketing, Business, or a related field.

· Proven experience of 3 years in digital marketing with a focus on promoting software products.

· Strong understanding of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing.

· Proficiency in marketing automation tools, analytics platforms, and CRM systems.

· Exceptional communication and interpersonal skills with the ability to collaborate effectively.

· Enthusiasm for software products and a strong passion for excellence.

· Creative mindset with the ability to think outside the box and drive innovation.

· Pleasant personality and the ability to work collaboratively in a team-oriented environment.

Job Type: Full-time

Pay: ₹10,015.36 - ₹31,534.89 per month