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Digital Marketing Executive

Digital Marketing Executive

Havenhub Infra

2 - 4 years

5 - 6 Lacs

Noida

Posted:11 hours ago| Platform:

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Skills Required

Google Ads Facebook Ads Manager Campaign optimization ROI tracking Roi Analysis Performance marketing strategy Retargeting Google Analytics Ppc Campaigns YouTube Ads Audience segmentation Landing Page Ab Testing

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Job Type

Full Time

Job Description

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted retargeting campaigns based on user behavior data. Generate weekly/monthly performance reports with actionable insights. Desired Candidate Profile 2-4 years of experience in digital marketing or a related field. Strong understanding of PPC campaigns, audience segmentation, landing page optimization, and Google Analytics. Proficiency in creating effective ad copies for various formats (text-based vs visual-based). Experience with Facebook Ads Manager, Google Ads, YouTube Ads; ability to create engaging video content.

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Digital Marketing Executive

Noida

2.0 - 4.0 yrs

INR 5 - 6 Lacs

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